Authentic Nunavut
Nunavut Arts
The message is trust, authenticity guaranteed
The Authentic Nunavut logo makes a promise that everyone who uses it can trust. The promise of this logo says the art work bearing the Authentic Nunavut symbol is genuine and hand made by a Nunavut artist.
The development of Authentic Nunavut – an international brand for Nunavut arts and crafts – is fundamental to establishing a recognizable presence in the national and international art markets. This brand will certify the authenticity of Nunavut artists along with their work locally and around the world.
The Authentic Nunavut logo is a registered trademark owned by the Government of Nunavut on behalf of its artists.
About the Logo
The Authentic Nunavut symbol was influenced by 50 Nunavut artists who shared their observations, thoughts and feelings about life in Nunavut, the joy of geography, and how the land sustains them. The land is about the people that live in Nunavut, togetherness and community. This image captures the elements of that inspiration.
The design combines earth, water and sun. This image resonated with the artists, who agreed that: “This is Nunavut. It says it all.”
- The sun is a Northern sun, low on the horizon. Its vivid golden yellow and the presence of sun dogs suggest a rising sun’s exceptional radiance in frosty air — conveying joy and optimism.
- The blue waters are surrounded by white space that suggests spring or fall ice.
- The earthy green of the landscape sums up Nunavut geography — open spaces, distant hills, rolling terrain, and coastline on salt or fresh water
The Authentic Nunavut brand will complement, not replace, existing tags and logos. The branding program is designed to be used either independently or along with other symbols, as decided by the artists or retailers themselves. There are important existing logos and symbols associated with Nunavut fine art and crafts: Igloo Tag; Cape Dorset chop; Pangnirtung chop; Baker Lake chop. These existing brands are well established with broad awareness and credibility with collectors. They form a strong foundation for the current Nunavut international branding project on the global market, which adds its own piece to the story of an artwork from Nunavut.
The Authentic Nunavut logo is a registered trademark owned by the Government of Nunavut on behalf of its artists.
Nunavut Arts and Crafts
Since the creation of Nunavut in 1999, the arts and crafts sector has made a significant contribution annually towards Nunavut’s economy. The most recent surveys tell us that approximately 4,000 persons – one in seven in the territory – identify themselves as “active artists.” The large majority of these artists are Canadian Inuit, whose artistic contribution to the territory is both cultural and economic. In fewer than 50 years, through the production and sale of art, Canadian Inuit artists have established a national reputation for the distinctiveness and quality of their work and shared their vision of the world with an international audience.
Today, diversity abounds in the kinds of hand-made artwork from Nunavut including but not limited to: carvings in stone, ivory, bone, and antler; fine art prints, drawings and paintings; ceramics; woven tapestries; basketry; contemporary fashions and traditional clothing; and jewellery and metal art. All of these creations are defined by the Inuktitut term sanaugait – things made by hand.
For more information about Nunavut or types of Nunavut arts and crafts.
Contact
Or send e-mail to @email
Senior Advisor, Arts and Traditional Economy
Department of Economic Development and Transportation
Pangnirtung, Nunavut
Phone: (867) 473-2672
Fax: (867) 473-2663
Registered Trademark
Trademarks
The Authentic Nunavut logo and the “Authentic Nunavut” slogan are registered trademarks owned by the Government of Nunavut.
Registered users of the Authentic Nunavut brand program, who have signed the Terms of Usage Agreement, may use the Authentic Nunavut logo and slogan according to the visual identity standard guidelines.
Copyright Information
All materials contained on this site, including images, are subject to intellectual property rights and copyright unless otherwise noted. You require written consent from the Government of Nunavut or from the artist directly to copy or display any portion of the content.
All photographs on the Authentic Nunavut website are used by permission and with appropriate copyright payments to the artists.
All photographs used on the Nunavut Arts Database within personal biographies of the artists are owned by the artist.
All rights are reserved, and written permission is required for the re-use or re-purposing of any materials in any media, digital or otherwise.
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The information provided on the authenticnunavut.com website and in the Nunavut Arts Database is for information and reference only and does not constitute and should not be construed as an endorsement or recommendation of any artist or gallery in Nunavut or elsewhere in the world. All information is subject to change without notice.
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The information you provide for the database may include your name, home or business address, telephone number and/or email address and information about your art and/or art business. Personal information about you will only be collected when knowingly and voluntarily submitted. When the Government of Nunavut receives information about your session or about you, we may also use it for research or to improve our site and the services we offer you. Any information collected or provided will not be sold or rented. The public will have access to the information provided through a publicly accessible database.
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