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This employment opportunity is open to all applicants.
Located in Iqaluit and reporting to the Director, Tourism and Cultural Industries; the Manager, Marketing is essential in fulfilling the TCI (Tourism & Cultural Industries) Division’s marketing strategies and goals as part of the overall Tunngasaiji: A Tourism Strategy for Nunavummiut. The work of this position will have a significant impact on the public at large within Nunavut, Canada and internationally. Ultimately, the Manager, Marketing will be responsible for the development and oversight of multiple ongoing marketing campaigns and initiatives and will undertake this work with the support of a Senior Advisor, Market and Research Analyst. The Manager, Marketing supports sustainable growth in the tourism industry by working with the Senior Advisor Market and Research Analyst within the Tourism and Cultural Industries (TCI) branch and stakeholders to create quality tourism products and services, and to develop and enhance attractions. To achieve growth, the marketing team will need to increase the number of top-quality, market-ready products available to travellers by developing products associated with specific key attractions (i.e., day trips, short tours, and add-on trips to other communities etc.), as well as the expansion of the season or market for current destinations and activities.
The development of new products is a complex, collaborative process, requiring product identification and development, consultations, business planning, training, and infrastructure development. The work of this position will ultimately increase the number of visitors, and the amount of money they spend in Nunavut, by ensuring that the attractions, products and services meet or exceed the highest standards, while retaining the qualities that make Nunavut a unique destination. Within the TCI Division, the Tourism branch fosters growth in tourism and facilitates partnerships that enable communities, businesses and Nunavummiut to participate more fully in economic opportunities. The branch works to identify opportunities for development and growth, by increasing the quantity and quality of tourism market segment goods. Tourism marketing activities focus on positioning Nunavut as a business and leisure travel destination among national and international markets. This involves employing a broad spectrum of marketing and communication tools including: advertising, research, product development, public relations, promotional materials, government and community relations, media marketing, strategic partnerships and events.
Five (5) years of directly related work experience in: destination marketing and communications are essential. Two (2) years supervisory experience; preferably in a cross cultural setting is also essential. Ability to establish and maintain effective working relationships with government officials, associates, visitors, and the general public are required. Proficient skills in using Microsoft Word, Excel, PowerPoint, databases and internet searches are mandatory. Strong ability to: develop and implement effective and efficient promotion and marketing programs and services. Thorough understanding of latest technologies; including social media tools and YouTube and the ability to identify how to apply them towards marketing efforts are required. Proficient knowledge of: current tourism industry marketing and promotion experience; including market research, print media and internet activities, trade shows, consumer shows, and other programs. Knowledge of: destination marketing research and trends, and experience working with leading organizations such as the Canadian Tourism Commission (CTC).
The ideal candidate will have completion of a post-secondary degree in Marketing, Tourism or Communications. Equivalencies that consist of an acceptable combination of education, experience, knowledge, skills and abilities may be considered.
The Official Languages of Nunavut are Inuktitut (Inuinnaqtun), English and French. Ability to communicate in more than one of Nunavut’s official language is an asset. Use of technology applications in the travel and tourism industry and ability to set up phone and computer equipment for meetings and conference calls are assets. Knowledge of Inuit language, communities, culture, land and Inuit Qaujimajatuqangit is an asset.
If a Nunavut Inuit is not found, this will be offered as a 2 Year Term
An eligibility list may be created to fill future vacancies