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Pan-Territorial Funding for Marketing Campaign

11 February 2011 

Iqaluit (Nunavut), February 11, 2011 – A visit to Nunavut will soon be on the radar of more Canadians, thanks to a new tourism marketing campaign which aims to promote Canada’s North as a year-round tourism destination.

Today in Whitehorse, Yukon, the Honourable Leona Aglukkaq, on behalf of the Honourable John Duncan, Minister of the Canadian Northern Economic Development Agency (CanNor) announced an investment of almost $3.5 million for ‘Canada’s North Marketing Campaign,’ a pan-territorial tourism marketing initiative to promote and position Canada’s North as a unique and dynamic place to visit.

Building on the success of Pan North Consortium’s ‘Canada’s Northern House,’ a joint project at the Vancouver 2010 Winter Games, this marketing campaign will raise awareness of the diverse tourism activities and experiences offered by the three territories. It will be geared to outdoor adventurists and cultural explorers in five major Canadian cities.

"Our Government is investing in this marketing campaign to encourage more Canadians to experience the North’s spectacular scenery and unique culture,” said the Honourable Leona Aglukkaq, Member of Parliament for Nunavut, Regional Minister for the North and Minister of Health. “This investment across all three territories will create significant longterm business and job opportunities in Northern communities."

"An important part of this project is that all three territories are working collaboratively to advance their tourism objectives,” said Minister Duncan who is also Minister of Indian Affairs and Northern Development and Federal Interlocutor for Métis and Non-Status Indians. “Our Government supports this important partnership which will contribute to a strong and sustainable tourism industry across the North."

“This pan-territorial marketing campaign will put Nunavut and the rest of the territories in the hearts and minds of people across Canada,” said Peter Taptuna, Nunavut’s Minister of Economic Development & Transportation. “‘Canada’s Northern House’ was a huge success and this new funding allows us to continue that momentum and promote our territories as an amazing place to visit.”



"All three territories are very excited about this project,” said Colleen Dupuis, Chief Executive Officer of Nunavut Tourism. “It will enable us to reach a broader domestic market than any of us could individually. CanNor's support will be invaluable in helping us grow tourism in Canada's North. Nunavut is proud to be the lead on this important initiative."

Federal investment for this project is made possible through CanNor’s Pan-Territorial Fund. The Pan Territorial Fund was created under the renewed Strategic Investments in Northern Economic Development (SINED) program and includes $5 million over five years for projects that include multiple territories or a territory and one or more provinces.

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For copies of CanNor news releases, visit: http://www.cannor.gc.ca.

To learn more about Canada’s Economic Action Plan, visit www.actionplan.gc.ca and for more information on Canada’s Northern Strategy, visit www.northernstrategy.ca/indexeng.asp.

For further information, please contact:

Office of the Honourable John Duncan

Michele-Jamali Paquette

Press Secretary

819-997-0002

Canadian Northern Economic Development Agency



Erin Macpherson

Communications Advisor

867-667-3849

Nunavut Tourism



Colleen Dupuis

Chief Executive Officer

867-979-6551

Government of Nunavut



Matthew Illaszewicz

Manager, Communications

Economic Development & Transportation

867-975-7818